DI*T

Brooklyn, NY

I was riding the subway last week and was intrigued by one of the ads displayed inside the car.

Di*t

Di*t is a four letter word. It's the wrong way to think about food.

What letter is the asterisk replacing?

Maybe it's a result of spending three days a week at the garden. Maybe it's the article I read recently about the health benefits of eating soil...

I read the word as DIRT.

The advertising agency that came up with this campaign for Weight Watchers probably had something else in mind.